{"id":31834,"date":"2026-01-02T11:05:50","date_gmt":"2026-01-02T15:05:50","guid":{"rendered":"https:\/\/red94.net\/news\/today-show-reveals-exclusive-preview-of-crossplay-what-the-new-york-times-is-about-to-launch-will-compete-directly-with-wordle-success\/"},"modified":"2026-01-02T11:05:50","modified_gmt":"2026-01-02T15:05:50","slug":"23798-today-show-reveals-exclusive-preview-of-new-york-times-new-two-player-game-cross","status":"publish","type":"post","link":"https:\/\/red94.net\/news\/23798-today-show-reveals-exclusive-preview-of-new-york-times-new-two-player-game-cross\/","title":{"rendered":"Today Show reveals exclusive preview of Crossplay: What the New York Times is about to launch will compete directly with Wordle success"},"content":{"rendered":"<p style='font-size:1.1em;font-weight:500;line-height:1.6;margin-bottom:20px'>Today Show revealed an exclusive preview of Crossplay, The New York Times&#8217; first-ever two-player word game launching January 21, 2026. This strategic brainteaser combines Scrabble-like gameplay with social connection, marking The New York Times Games&#8217; biggest expansion into multiplayer gaming.<\/p>\n<div style='background:#f9f9f9;padding:20px;border-left:4px solid #e74c3c;margin:25px 0'>\n<h3 style='margin-top:0'>\ud83d\udd25 Quick Facts<\/h3>\n<ul style='margin:10px 0;padding-left:20px'>\n<li>Crossplay launches <b>January 21, 2026<\/b> as a standalone app for iOS and Android<\/li>\n<li>Executive producer <b>Zoe Bell<\/b> announced the exclusive preview on Today Show December 29, 2025<\/li>\n<li>Players solved <b>11.2 billion puzzles<\/b> across New York Times Games in 2025<\/li>\n<li>Pre-registration started December 29 with beta testing already underway in Canada and New Zealand<\/li>\n<\/ul>\n<\/div>\n<h2>What Is Crossplay and How Does It Work?<\/h2>\n<p>Crossplay is a two-player word game where users take turns building words by placing letter tiles on a <b>Scrabble-like board<\/b>. Players create words off one another to earn points while competing for leaderboard rankings. The game emphasizes friendly competition and strategic word placement rather than solo puzzle-solving.<\/p>\n<p>Unlike traditional Wordle or Connections games, <b>Crossplay requires two players<\/b> working as opponents. Each player builds off the other&#8217;s moves, creating dynamic gameplay that rewards vocabulary knowledge and strategic tile placement. The game features built-in dictionaries and social features to enhance the experience.<\/p>\n<h2>Why The New York Times Is Challenging Word Game Competitors<\/h2>\n<p>The New York Times&#8217; move into multiplayer gaming directly challenges competitors like <b>Zynga and Scopely<\/b>, who have dominated the digital word game space. With Crossplay, The New York Times leverages its trusted puzzle brand to compete in the competitive multiplayer gaming market. The company reported generating a <b>record $7.8 million<\/b> from its Games division, showing strong demand for premium puzzle content.<\/p>\n<p>Zoe Bell, The New York Times&#8217; games executive producer, emphasizes the company&#8217;s commitment to human-centered puzzle design. Each Crossplay puzzle has a dedicated editor writing the day&#8217;s challenges, with testers providing feedback before release. This approach mirrors the meticulous process behind <b>Wordle, Connections, and Spelling Bee<\/b>.<\/p>\n<h2>Crossplay Development and Beta Testing Timeline<\/h2>\n<table style='width:100%;border-collapse:collapse;margin:20px 0'>\n<tr style='background:#f4f4f4'>\n<td style='padding:12px;border:1px solid #ddd;font-weight:bold'>Development Milestone<\/td>\n<td style='padding:12px;border:1px solid #ddd;font-weight:bold'>Details<\/td>\n<\/tr>\n<tr>\n<td style='padding:12px;border:1px solid #ddd'>Project Pitch<\/td>\n<td style='padding:12px;border:1px solid #ddd'>First pitched approximately 3 years ago<\/td>\n<\/tr>\n<tr style='background:#f9f9f9'>\n<td style='padding:12px;border:1px solid #ddd'>Beta Markets<\/td>\n<td style='padding:12px;border:1px solid #ddd'>Canada and New Zealand<\/td>\n<\/tr>\n<tr>\n<td style='padding:12px;border:1px solid #ddd'>Public Launch Date<\/td>\n<td style='padding:12px;border:1px solid #ddd'>January 21, 2026 (United States)<\/td>\n<\/tr>\n<tr style='background:#f9f9f9'>\n<td style='padding:12px;border:1px solid #ddd'>Announcement Date<\/td>\n<td style='padding:12px;border:1px solid #ddd'>December 29, 2025 on Today Show<\/td>\n<\/tr>\n<\/table>\n<h2>The Broader New York Times Games Portfolio Success<\/h2>\n<p>Crossplay joins an impressive portfolio that generated <b>11.2 billion puzzle solves in 2025<\/b>. Wordle alone accounted for <b>4.2 billion solves<\/b>, establishing The New York Times as a dominant force in daily puzzle gaming. The company also introduced <b>Pips in August<\/b>, a logic puzzle game that was solved <b>612 million times<\/b> after its release.<\/p>\n<p>The success of these games demonstrates user appetite for quality puzzle experiences. Pips, which involves dragging and dropping dominoes to satisfy board conditions, proved that The New York Times could successfully launch entirely new game concepts beyond word puzzles. Crossplay continues this expansion strategy by entering the multiplayer competitive gaming space.<\/p>\n<h2>How Can Players Access Crossplay When It Launches?<\/h2>\n<p>The New York Times made pre-registration available starting <b>December 29, 2025<\/b>. Players can visit the official Crossplay website to pre-register their account. Pre-registering ensures automatic access when the app launches on January 21, 2026, without requiring manual downloads during launch day.<\/p>\n<p>The standalone app will be available on <b>both iOS and Android platforms<\/b>, allowing cross-platform play between smartphone users. A New York Times account enables players to track progress across multiple devices and compete against friends on leaderboards. The game integrates with The New York Times&#8217; existing Games ecosystem while maintaining its own dedicated app.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":31833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"schema_org_data":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Person\",\"name\":\"Zoe Bell\",\"sameAs\":[\"https:\/\/www.themoviedb.org\/person\/3837426\"]},{\"@type\":\"TVSeries\",\"name\":\"Today's Asuka Show\",\"image\":\"https:\/\/image.tmdb.org\/t\/p\/w500\/bZTbircqckomsYUNvANKMNBxLnp.jpg\",\"dateCreated\":\"2012-08-03\",\"aggregateRating\":{\"@type\":\"AggregateRating\",\"ratingValue\":6.3,\"bestRating\":\"10\",\"ratingCount\":14},\"description\":\"Kyouno Asuka is a cute and clueless high school girl who habitually does things, in all innocence, that seem sexually suggestive to the men around her. 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