{"id":32896,"date":"2026-01-04T23:46:57","date_gmt":"2026-01-05T03:46:57","guid":{"rendered":"https:\/\/red94.net\/news\/kendall-jenners-818-tequila-and-adanola-deals-set-up-massive-2026-worth-over-140m-combined-with-jaylen-brown-but-the-real-number-shocks-everyone\/"},"modified":"2026-01-04T23:46:57","modified_gmt":"2026-01-05T03:46:57","slug":"97016-kendall-jenner-s-818-tequila-and-adanola-deals-set-up-massive-2026-worth-over-14","status":"publish","type":"post","link":"https:\/\/red94.net\/news\/97016-kendall-jenner-s-818-tequila-and-adanola-deals-set-up-massive-2026-worth-over-14\/","title":{"rendered":"Kendall Jenner’s 818 Tequila and Adanola deals set up massive 2026, worth over $140M combined with Jaylen Brown but the real number shocks everyone"},"content":{"rendered":"

Kendall Jenner is building a powerhouse business empire that sets up massive earning potential in 2026. The supermodel’s 818 Tequila<\/b> and Adanola collaboration<\/b> combined ventures could be worth over $140 million<\/b> when paired with Boston Celtics star Jaylen Brown’s business interests.<\/p>\n

\n

\ud83d\udd25 Quick Facts<\/h3>\n
    \n
  • 818 Tequila<\/b> carries a $140 million valuation<\/b>, making Kendall’s equity worth millions annually<\/li>\n
  • Adanola<\/b> secured a $530 million valuation<\/b> through private equity backing in August 2025<\/li>\n
  • Kendall Jenner’s total net worth stands at $60 million<\/b> as of January 2026<\/li>\n
  • Combined Kendall and Jaylen Brown net worth reaches approximately $140 million<\/b> by early 2026<\/li>\n<\/ul>\n<\/div>\n

    Kendall Jenner’s 818 Tequila Dominates the Spirits Market in 2025<\/h2>\n

    The tequila brand 818 Tequila<\/b>, named after her Calabasas area code, has grown into a powerhouse in the alcohol industry. The brand launched in February 2021<\/b> and quickly became recognized for quality, winning multiple awards at industry competitions.<\/p>\n

    By June 2025<\/b>, 818 Tequila<\/b> showed impressive growth with a 17% year-over-year increase<\/b> in sales over four weeks, vastly outperforming the overall tequila category’s 1% growth<\/b>. The Blanco variant grew 16%<\/b> while the broader Blanco segment remained flat. At its $140 million valuation<\/b>, the brand pulls in over $100 million in annual revenue<\/b>, placing it among elite celebrity alcohol ventures.<\/p>\n

    Kendall generated $25 million<\/b> from the 818 brand in 2022 alone, demonstrating the incredible earning potential from her entrepreneurial venture.<\/p>\n

    Adanola Partnership Reaches $530 Million Valuation Through Strategic Investment<\/h2>\n

    Beyond her own 818 Tequila, Kendall’s partnership with British athleisure brand Adanola<\/b> accelerated significantly when the company secured major private equity backing. In August 2025<\/b>, STORY3 Capital Partners<\/b>, a Los Angeles-based investment firm, acquired a minority stake in the Manchester-based label<\/b>.<\/p>\n

    The investment valued Adanola<\/b> at approximately $530 million<\/b> (\u00a3400 million), making it one of the most valuable athleisure brands backed by celebrity influencers. Kendall fronted Adanola’s January 2025 campaign<\/b>, featuring the supermodel in the brand’s activewear collection. The brand has grown exponentially with 48% revenue growth<\/b> in the year ending March 2025, jumping from \u00a357.1 million to \u00a384.5 million<\/b>.<\/p>\n

    Adanola was founded by Hyrum Cook<\/b> in 2015 and has attracted celebrity endorsers including Molly-Mae Hague<\/b> and Maya Jama<\/b> alongside Kendall.<\/p>\n

    Combined Net Worth with Jaylen Brown Reaches $140 Million Milestone<\/h2>\n\n\n\n\n\n
    Person<\/td>\nIndividual Net Worth<\/td>\n<\/tr>\n
    Kendall Jenner<\/td>\n$60 million<\/b><\/td>\n<\/tr>\n
    Jaylen Brown (Boston Celtics)<\/td>\n~$80 million<\/b><\/td>\n<\/tr>\n
    Combined Total<\/b><\/td>\n~$140 million<\/b><\/td>\n<\/tr>\n<\/table>\n

    As of late 2025 and early 2026<\/b>, Kendall Jenner and Jaylen Brown’s combined net worth reached approximately $140 million<\/b>, cementing their status as one of entertainment’s most financially successful power couples. Kendall’s diverse business portfolio spanning modeling, 818 Tequila<\/b>, and brand partnerships like Adanola creates substantial wealth accumulation.<\/p>\n

    The Boston Celtics<\/b> star’s NBA salary, endorsement deals, and business ventures complement Kendall’s earning power, making their partnership both personally and financially strategic.<\/p>\n

    Strategic Business Growth Sets Up Record 2026 for Kendall Jenner<\/h2>\n

    Kendall’s business moves position her for explosive growth in 2026. The 818 Tequila<\/b> brand continues expanding globally with distribution partnerships and new product launches, while her Adanola collaboration<\/b> benefits from the $530 million valuation<\/b> and professional marketing push. These high-profile endorsements combine traditional modeling income with equity stakes that compound wealth.<\/p>\n

    The supermodel ranks among the world’s highest-paid models<\/b> with annual modeling earnings around $22 million<\/b>. Combined with brand deals worth millions more, Kendall’s total earning potential from business ventures could exceed what most entrepreneurs build in a lifetime.<\/p>\n

    Her strategic focus on quality products\u2014818 Tequila’s award-winning quality<\/b> and Adanola’s 48% revenue growth<\/b>\u2014demonstrates that celebrity ventures can become legitimate market leaders rather than vanity projects.<\/p>\n

    Will Kendall Jenner’s Business Empire Continue Expanding Beyond 2026?<\/h2>\n

    With $140 million in combined net worth<\/b> alongside Jaylen Brown, the couple’s financial firepower opens doors for major acquisitions and new ventures. Kendall’s proven track record with 818 Tequila<\/b> and Adanola<\/b> suggests she has genuine business acumen beyond celebrity endorsements.<\/p>\n

    Industry analysts expect the spirits market<\/b> and athleisure sector<\/b> to remain growth categories through 2026 and beyond. If 818 Tequila<\/b> reaches $150-200 million<\/b> in valuation and Adanola<\/b> pursues an IPO or acquisition, Kendall’s equity could balloon to $200+ million<\/b>. Her ability to balance high-profile modeling with serious business ownership positions her as the Kardashian-Jenner family’s most diversified earner.<\/p>\n

    Sources<\/h3>\n
      \n
    • Food Dive<\/b> – Kendall Jenner-backed 818 Tequila investment updates<\/li>\n
    • PE Insights<\/b> – Adanola private equity deal and valuation reporting<\/li>\n
    • Times of India<\/b> – Kendall Jenner and Jaylen Brown combined net worth analysis<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":32895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"schema_org_data":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Person\",\"name\":\"Kendall Jenner\",\"image\":\"https:\/\/image.tmdb.org\/t\/p\/w500\/bttxsB9NceeRyoqHwebJUwZ6IdH.jpg\",\"sameAs\":[\"https:\/\/www.themoviedb.org\/person\/1549005\"]},{\"@type\":\"Person\",\"name\":\"Jaylen Brown\",\"sameAs\":[\"https:\/\/www.themoviedb.org\/person\/4795450\"]},{\"@type\":\"Person\",\"name\":\"Molly-Mae Hague\",\"image\":\"https:\/\/image.tmdb.org\/t\/p\/w500\/oUubPMayfpOhanv6R3WGMO3XXdS.jpg\",\"sameAs\":[\"https:\/\/www.themoviedb.org\/person\/3709446\"]},{\"@type\":\"Person\",\"name\":\"Maya 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His reporting helps readers make sense of the business world's biggest moves.","url":"https:\/\/red94.net\/news\/author\/patrick-graham\/"}]}},"views":24,"_links":{"self":[{"href":"https:\/\/red94.net\/news\/wp-json\/wp\/v2\/posts\/32896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/red94.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/red94.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/red94.net\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/red94.net\/news\/wp-json\/wp\/v2\/comments?post=32896"}],"version-history":[{"count":0,"href":"https:\/\/red94.net\/news\/wp-json\/wp\/v2\/posts\/32896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/red94.net\/news\/wp-json\/wp\/v2\/media\/32895"}],"wp:attachment":[{"href":"https:\/\/red94.net\/news\/wp-json\/wp\/v2\/media?parent=32896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/red94.net\/news\/wp-json\/wp\/v2\/categories?post=32896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/red94.net\/news\/wp-json\/wp\/v2\/tags?post=32896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}