{"id":44466,"date":"2026-10-19T10:01:23","date_gmt":"2026-10-19T14:01:23","guid":{"rendered":"https:\/\/red94.net\/news\/rivian-ecto-r1-spotted-in-action-ghostbusters-themed-ev-turns-heads\/"},"modified":"2026-10-19T10:06:50","modified_gmt":"2026-10-19T14:06:50","slug":"rivian-ecto-r1-spotted-in-action-ghostbusters-themed-ev-turns-heads","status":"publish","type":"post","link":"https:\/\/red94.net\/news\/rivian-ecto-r1-spotted-in-action-ghostbusters-themed-ev-turns-heads\/","title":{"rendered":"Rivian Ecto-R1 spotted in action: Ghostbusters-themed EV turns heads"},"content":{"rendered":"

Rivian’s annual Halloween software drop is rolling out now, and this year the electric automaker has turned its seasonal update into a full Ghostbusters homage \u2014 complete with a one-off Ecto\u2011style show car and a hands-on in\u2011vehicle experience for owners. The update lands on R2 and R1 models today, bringing playful lighting, sounds and interactive mini-games that transform dashboards into a paranormal control station.<\/p>\n

Why this matters: the release shows how automakers are using over\u2011the\u2011air software<\/a> to create cultural moments that reach every vehicle owner, not just those who buy special editions. For Rivian drivers the changes are more than cosmetic\u2014many effects run across the instrument cluster, main display and mobile app, altering how the truck or SUV appears and sounds in public.<\/p>\n

I saw the activation in New York City at a Rivian event where the company displayed a custom R1S dubbed the Ecto\u2011R1<\/strong>. Bill Murray \u2014 credited in the campaign as Dr. Peter Venkman \u2014 took a passenger seat for a brief ride, and the bespoke build included vintage\u2011style roof equipment, police lights and a hoisted array of props that go beyond simple decals.<\/p>\n

\"Custom
The Ecto\u2011style Rivian at a New York event attracted curious onlookers.<\/figcaption><\/figure>\n

The Halloween software is available now as version 2026.36.40<\/strong> for R2 and 2026.36.0<\/strong> for R1 vehicles. Rivian says owners of the R1S, R1T and R2 can download the update and enable a seasonal mode that changes the vehicle\u2019s interface and external behavior.<\/p>\n

At a glance, the main additions:<\/p>\n

\"Vehicle
Trick or Treat mode remakes the central touchscreen into a Ghostbusters-style control panel.<\/figcaption><\/figure>\n

<\/p>\n

    <\/p>\n
  • Trick or Treat mode<\/strong> \u2014 the primary UI theme that remakes the central touchscreen into a Ghostbusters\u2011style control panel with animated switches, sound effects and lighting controls.<\/li>\n

    <\/p>\n

  • Preset shows<\/strong> \u2014 curated lighting and audio combos, including Ecto\u20111, Proton Pack, Slimer, Ghost Trap and a Random setting for surprise sequences.<\/li>\n

    <\/p>\n

  • Motion Mode<\/strong> \u2014 effects triggered by nearby movement, intended for parked displays or playful encounters in public spaces.<\/li>\n

    <\/p>\n

  • Arcade games<\/strong> \u2014 short, in\u2011car titles like Mallow Mash that run while the vehicle is stationary or charging.<\/li>\n

    <\/p>\n

  • App and cluster integration \u2014 theme carries to the driver display and Rivian mobile apps on both Android and iOS.<\/li>\n

    \n<\/ul>\n

    The software design includes little animated touches meant to reward exploration: flip a fake radar switch and a ghostly hand can appear to flip it back. The package is heavy on audio cues \u2014 yes, you can play the Ghostbusters theme \u2014 and coordinated exterior interior lighting. In practice the update creates a conspicuous, attention\u2011getting presence, which is part of the point.<\/p>\n

    Rivian’s custom Ecto\u2011R1 emphasizes the difference between a one\u2011off promotional vehicle and the software experience that reaches all owners. The R1S build featured a custom white paint job, franchise badges and a fully faired roof rig of lights and props. That equipment adds bulk to the roofline, altering silhouette and clearance, but the company appears to have prioritized authenticity.<\/p>\n

    Bill Murray praised the conversion onstage, calling it \u201cjust technical enough, and just silly enough to be perfect.\u201d Filmmaker Gil Kenan, who co\u2011wrote Ghostbusters: Afterlife<\/em> and worked on the franchise’s latest film, helped shape the commercial and creative direction for the drop.<\/p>\n

    What owners should know now:<\/p>\n

    <\/p>\n

      <\/p>\n
    • Availability \u2014 the update is live for R1 and R2 models; check your vehicle’s software section or the Rivian app to download.<\/li>\n

      <\/p>\n

    • Scope \u2014 themes affect multiple displays and the mobile app; many features are limited to when the vehicle is parked or charging for safety reasons.<\/li>\n

      <\/p>\n

    • Public visibility \u2014 sound and lighting sequences are loud and visible; expect curious onlookers if you enable full siren and exterior effects in public areas.<\/li>\n

      <\/p>\n

    • One\u2011off vs. fleet \u2014 the Ecto\u2011R1 is a single promotional vehicle. The software features are broadly distributed and do not require physical modifications.<\/li>\n

      \n<\/ul>\n

      From a product and media perspective, the release underscores two trends: carmakers using OTA updates for entertainment and engagement, and partnerships with recognizable IP to drive earned attention. For Rivian, the Ghostbusters package serves both as a community moment for owners and a publicity vehicle that attracts mainstream media and celebrity participation.<\/p>\n

      The update also raises practical questions for owners who might want to run siren\u2011style sounds in public: while the features are entertaining, drivers should be mindful of local rules and the safety implications of loud audio or flashing lights in traffic. Rivian keeps many effects gated to parked states, but motion\u2011triggered displays and exterior lighting could still draw notice in parking lots or on city streets.<\/p>\n

      Rivian owners who update will find a surprisingly deep seasonal makeover rather than a one\u2011screen Easter egg. Between the themed UI, motion triggers, shared app experience and the arcade, the company has turned a routine software release into a multi\u2011platform event that broadens how vehicles connect with culture.<\/p>\n

      For fans, the package is a clear invite to play; for the industry, it represents how software increasingly shapes the personality of vehicles long after purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":44467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"schema_org_data":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Person\",\"name\":\"Bill Murray\",\"image\":\"https:\/\/image.tmdb.org\/t\/p\/w500\/nnCsJc9x3ZiG3AFyiyc3FPehppy.jpg\",\"sameAs\":[\"https:\/\/www.themoviedb.org\/person\/1532\"]},{\"@type\":\"Person\",\"name\":\"Gil 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