DraftKings just dropped a bombshell for Super Bowl LX. The sportsbook giant now offers player-specific contracts via a new Crypto.com partnership, giving bettors access to NFL and NBA prediction markets before Sunday’s big game. This expansion marks a turning point in how Americans can trade on sports.
🔥 Quick Facts
- Announced: February 6, 2026, just days before Super Bowl LX kickoff
- Partnership: DraftKings Predictions now integrates Crypto.com, a CFTC-regulated exchange
- Available States: California, Florida, Georgia, Texas, which lack traditional sports betting licenses
- Expansion Scope: First player-specific sports contracts for both NFL and NBA on the platform
Super Bowl Timing Reshapes Prediction Market Access
Nintendo Switch deals on Amazon slash prices up to 50%: best buys to snag before summer ends
Razer gaming chair wows with RGB but leaves users sore: poor neck and lumbar support
DraftKings timed this announcement perfectly. With Super Bowl LX kicking off on February 9, 2026, the platform now lets traders in restricted states finally bet on player performances legally.
The shift is massive for states like California and Texas that have resisted traditional sports betting. Prediction markets operate under federal CFTC oversight rather than state gaming boards, creating a legal workaround. Users can trade contracts on specific outcomes like whether a quarterback throws multiple touchdowns or if a star receiver hits a yardage target.
How Prediction Markets Differ from Traditional Betting
Edifier G5 Max: 305-hour battery and immersive gaming sound for a surprisingly low price
Asus ROG Swift OLED: blazing OLED display promises competitive gamers a clear edge
Unlike standard sportsbooks, prediction markets require two sides. If you want to trade on Drake Maye scoring a Super Bowl touchdown, another trader must take the opposite position at an agreed price.
DraftKings CEO Jason Robins confirmed the platform uses market makers to establish contract prices. The company is also building its own market maker division. This peer-to-peer model means liquidity comes from traders themselves, not the sportsbook absorbing risk.
Partnership Expansion Map
| Partner | Role | Sports Categories |
| Crypto.com | CFTC Exchange | Player-Specific Contracts |
| CME Group | Existing Partner | Spreads, Totals, Winners |
| Railbird Exchange | Acquired October 2025 | Integration Coming Soon |
Jeanine Hightower-Sellitto, Senior Vice President at DraftKings Predictions, emphasized the strategic importance. The Crypto.com connection brings soccer, MMA, golf, boxing, tennis, and even Olympic Games contracts to the platform.
“We’re continuing to build momentum behind DraftKings Predictions by leveraging our expertise across sports and technology and integrating additional CFTC-regulated exchanges like Crypto.com. This collaboration meaningfully expands customer access to trade on sports and a broader range of prediction markets.”
— Jeanine Hightower-Sellitto, Senior Vice President, DraftKings Predictions
Beyond Sports: Politics, Entertainment May Be Next
The DraftKings and Crypto.com deal explicitly opens doors to non-sports categories. Political markets, entertainment events, and cultural outcomes could launch soon on the platform.
This matters because prediction markets have exploded in popularity. Major operators like Kalshi and Polymarket have already tested political contracts. The CFTC under new leadership appears supportive, though federal courts and state authorities have challenged whether prediction markets can legally cover sports.
What Does DraftKings’ Super Bowl Expansion Mean for Bettors?
Fans in states without sports betting now have legal options. California’s 40 million residents can trade player prop contracts without traveling. Texas bettors gain access to NBA markets during the playoff push.
The timing matters: $1.76 billion in legal Super Bowl wagers are projected for 2026, according to the American Gaming Association. DraftKings aims to capture prediction market share from dedicated platforms like Kalshi, which already handle major sports volume. Will this expansion shift the competitive landscape in sports betting and predictions?
Sources
- DraftKings Investor Relations – Official announcement of Crypto.com partnership dated February 6, 2026
- Gambling Insider – Analysis of DraftKings Predictions expansion for NFL and NBA markets
- Bloomberg Television – CEO Jason Robins interview on prediction market strategy and market makers
Annabelle Ink is a gaming journalist and lifelong gamer who lives and breathes video game culture. From console releases to esports tournaments, this dedicated journalist brings insider knowledge and genuine enthusiasm to every review and feature. Her expertise spans multiple gaming platforms, helping readers discover their next favorite game while staying connected to the pulse of the gaming industry.