DraftKings just launched a game-changing prediction market partnership with Crypto.com ahead of Super Bowl LX. The expansion adds player-specific NFL and NBA contracts for the first time, arriving as prediction markets attract record trading volume during today’s Seahawks vs Patriots matchup at Levi’s Stadium. This merger signals how prediction markets are transforming sports betting landscapes across America.
🔥 Quick Facts
- Partnership Date: DraftKings and Crypto.com inked deal on February 6, 2026, just before Super Bowl
- Market Volume: Over $180 million traded on Super Bowl winner prediction market alone
- Expansion Scope: Adds player-specific contracts, plus soccer, MMA, golf, boxing, tennis, Olympics
- Available States: California, Florida, Georgia, Texas and select jurisdictions
What This Partnership Means for Bettors
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DraftKings Predictions now integrates Crypto.com’s derivatives expertise to deliver player-focused trading. This marks the first time DraftKings Predictions offers player-specific contracts for NFL and NBA events simultaneously. Jeanine Hightower-Sellitto, SVP and GM of DraftKings Predictions, explained the move strengthens customer access to trade across sports.
The platform operates under CFTC regulation, distinguishing it from traditional sportsbooks. Crypto.com | Derivatives North America serves as the registered derivatives exchange, bringing compliance credibility to expanding prediction markets.
Super Bowl LX Drives Record Prediction Market Action
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The timing couldn’t be sharper. Super Bowl LX today features Seattle Seahawks as 68% favorites against the New England Patriots in prediction markets. Kalshi and Polymarket have captured unprecedented trading volume, challenging traditional DraftKings sportsbook dominance.
Prediction markets have exploded in 2026 as alternatives to licensed betting platforms. The $180 million bet solely on championship outcomes demonstrates how players increasingly view binary predictions as separate from prop betting, opening a parallel economy.
Category Expansion Far Beyond Sports
The partnership extends beyond football. DraftKings Predictions now supports markets across soccer, MMA, golf, boxing, tennis, and the Olympic Games. Travis McGhee, Global Head of Predictions at Crypto.com, stated the integration enables trading on cryptocurrencies, financials, companies, politics, culture, entertainment, and beyond.
| Category | Prediction Markets Available |
| Sports | NFL, NBA player-specific, soccer, MMA, golf, boxing, tennis, Olympics |
| Entertainment | Culture, entertainment events (TBA) |
| Political | Election predictions (launching soon) |
| Financial | Crypto markets, equities, commodities |
Future integrations include Railbird Exchange, arriving within months. CME Group continues supplying financial market contracts alongside this Crypto.com expansion.
“We’re continuing to build momentum behind DraftKings Predictions by leveraging our expertise across sports and technology and integrating additional CFTC-regulated exchanges like Crypto.com. This collaboration meaningfully expands customer access to trade on sports and a broader range of prediction markets.”
— Jeanine Hightower-Sellitto, SVP and GM of DraftKings Predictions
How Prediction Markets Challenge Traditional Betting
Prediction markets operate in jurisdictions where sports betting remains restricted. DraftKings Predictions leverages CFTC federal oversight to offer contracts in California, Florida, Georgia, Texas and other states where traditional sportsbooks face limited licensing. This regulatory arbitrage lets DraftKings capture gamblers in larger markets legally.
Bloomberg reported two hours ago that gambling stocks fell as prediction markets siphoned action. DraftKings stock (DKNG) trades near 2023 lows, down 60% from all-time highs. The Crypto.com partnership represents a strategic pivot toward unregulated prediction markets, acknowledging where player demand concentrates.
Are Prediction Markets the Future of DraftKings Revenue?
DraftKings Predictions remains nascent compared to traditional sportsbooks. The Crypto.com deal signals the company believes prediction markets will become material revenue drivers. Travis McGhee emphasized the partnership allows Crypto.com to expand distribution across prediction markets on sports, crypto, politics, culture, and entertainment.
Will regulatory clarity or restrictions reshape this sector by year-end?
Sources
- GlobeNewswire – Official DraftKings and Crypto.com partnership press release, February 6, 2026
- Bloomberg – “Gambling Stocks Sag as Prediction Markets Steal Super Bowl Bets,” February 8, 2026
- Front Office Sports – “The Prediction-Market Super Bowl,” February 8, 2026
Annabelle Ink is a gaming journalist and lifelong gamer who lives and breathes video game culture. From console releases to esports tournaments, this dedicated journalist brings insider knowledge and genuine enthusiasm to every review and feature. Her expertise spans multiple gaming platforms, helping readers discover their next favorite game while staying connected to the pulse of the gaming industry.